“Would you exchange your detergent XYZ with two buckets of a detergent whatever it is?”.
This catchphrase has been with us for many years as an evidence of a race to the improvement of a product that increasingly has become the icon of the modern world, clean and increasingly distant from the natural environment.
The picture on the right gives us an idea of the proliferation of substances designed to remove dirt in the most varied situations. But what differs and what is common to all these products? And how did that come about?